Collaborations

Thebe Magugu joins forces with adidas


02 08 2022

Fashion designer Thebe Magugu has joined forces with adidas, launching a new size inclusive collection 'inspired by the South African designer's upbringing', followed by a second 2022 autumn/winter season release in October.

The collection includes activewear for sports including tennis, swimming, and football, as well as casual clothing, and the eponymous fashion brand founder commented 'I'm infinitely inspired by the energy of the women in my life and the heritage of my native land. Bringing together such personal stories through design and blending them with adidas' iconic performance and lifestyle pieces has been an amazing process. The collection really celebrates all the positive influences around me, and a sense of community that is so important to me. I hope it inspires the same joyful feeling in those who wear it'.

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